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The goal of life is living in agreement with nature.

Zeno (334–262 BC) emphasized the importance of living in accordance with nature. Though centuries have passed, his message remains just as relevant today — perhaps even more so.

Life is simple — until we complicate it. Often, it’s not the big events but the small, uncontrollable details that make us feel overwhelmed. Ancient Greek philosopher Zeno of Citium (334–262 BC) offered a powerful antidote: live in accordance with nature.

As the founder of Stoicism, Zeno taught that contentment comes not from controlling life, but from flowing with it. He believed that everything — including human life — is part of a greater, ever-changing system called nature. There are no permanent states, only constant transformation. To resist this is to suffer; to accept it is to live well.

Zeno’s philosophy emphasized phusis (nature) and eudaimonia (a flourishing life), showing that true happiness comes from living virtuously, simply, and rationally — in harmony with both our human nature and the universe.

“All things are parts of one single system, which is called nature,” he said. “The individual life is good when it is in harmony with nature.”

Zeno’s message is timeless: We are not separate from nature, but part of it. Peace comes when we stop resisting life’s flow and instead choose to live with purpose, humility, and balance.

Picture of Mathias Andrén

Mathias Andrén

Brand manager and art director at Cebon

I feel young in my mind but im close to 45. Work as an creative at Cebon and love to see things from many perspectives. I play guitar and doing submission wrestling when im not spending time with family and friends. I am one of the founders of Veta and feel really passionate about the Veta purpose.

man@cebon.com

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